Leads Program
Stop Chasing. Start Closing.
ALIG partners have access to discounted, high-quality lead programs designed to put you in front of motivated, pre-qualified consumers, so you can focus on what you do best.
The Right Leads Change Everything.
Ask any successful insurance agent what made the biggest difference in their production, and most will tell you the same thing: consistent access to quality leads. Without a steady pipeline of prospects, even the most skilled agent spends more time prospecting than presenting, and more time prospecting means fewer sales, less revenue, and slower growth.
At American Legacy Insurance Group, we've built a leads program that helps our partners solve the pipeline problem. Whether you prefer direct mail, digital leads, live transfers, or referral-based marketing, we offer options designed to fit your budget, your product focus, and your preferred sales approach.
Why ALIG Leads Are Different:
Discounted pricing for ALIG partners
Access lead programs at preferred partner rates not available to the general market
Multi-channel options.
Direct mail, digital/internet leads, live transfer calls, and referral marketing programs available
Product-specific targeting.
Medicare, Final Expense, ACA, Life, and Annuity lead programs, each targeted to the right consumer demographic
Compliant lead sources
All programs operate within CMS and state regulatory guidelines so you can market with confidence
Warm and exclusive options available.
Select programs offer exclusive or semi-exclusive leads so you're not competing against four other agents on the same household
Real-time delivery.
Digital lead programs deliver in real time so you can follow up while interest is highest
Scalable volume.
Start small and scale your lead spend as your production grows and your ROI is proven
Integrated with your management tools.
Leads can flow directly into your ALIG business management platform for instant pipeline management and automated follow-up
Lead Types
Reach Medicare-Eligible Consumers at the Right Moment.
With millions of Americans approaching Medicare eligibility every year, the opportunity for agents in the senior market has never been greater, but it requires reaching the right consumers at the right time with the right message. Our Medicare lead programs connect you with seniors who are actively researching their coverage options, giving you the opportunity to be the agent who guides them through one of the most important insurance decisions of their lives.
Available Options:
- Direct mail campaigns targeting T65 and existing Medicare enrollees
- Digital leads for Medicare Advantage and Medicare Supplement
- Live transfer programs connecting you with consumers ready to discuss their options
- AEP-optimized campaigns for high-volume seasonal production
Connect with Households Ready for Final Expense Conversations.
Final expense requires consistent prospecting to build a strong book, and the best producers in this market run on a steady diet of quality leads. Our final expense lead programs target the right demographics with messaging that resonates, delivering prospects who understand what they're looking for and are ready to have the conversation.
Available Options:
- Direct mail final expense leads with proven response rate optimization
- Digital leads from consumers searching for burial and final expense coverage
- Live transfer programs for agents who prefer warm introductions
- Aged lead programs for high-volume producers looking for cost efficiency
Reach Uninsured and Underinsured Consumers in Your Market.
ACA enrollment periods bring surges of consumer activity, but the most effective agents are generating ACA leads year-round through SEPs, Medicaid transitions, and life events. Our ACA lead programs help you tap into this consistent flow of consumers actively seeking individual health coverage, including those who may qualify for zero-premium plans.
Available Options:
- Digital ACA leads from consumers actively searching for marketplace coverage
- SEP and qualifying event–triggered lead campaigns
- Short-term medical leads for consumers needing immediate or bridge coverage
- Co-registration and referral marketing programs
Reach Consumers Planning for Their Financial Future.
Life insurance and annuity buyers require a different kind of outreach, one that speaks to longer-term financial planning goals rather than immediate coverage needs. Our life and annuity lead programs identify consumers who have expressed interest in life coverage, retirement planning, or wealth protection, giving you a head start on building the relationship.
Available Options:
- Life insurance digital leads by product type (term, whole life, IUL)
- Annuity and retirement planning leads for the 55+ demographic
- Seminar marketing programs for annuity producers
- Referral marketing systems that leverage your existing client relationships
Build a Pipeline That Grows Itself.
The most cost-effective leads you'll ever close are the ones referred to you by satisfied clients. ALIG provides our partners with referral marketing systems and tools designed to make asking for referrals easy, consistent, and rewarding. From follow-up templates and client appreciation campaigns to digital review generation and social media referral tools, we help you turn your existing book into a steady source of new business.
Your Next Client Is Out There. Let's Help You Find Them.
ALIG partners get access to our full lead program portfolio from day one. Get contracted today and take the first step toward a consistent, scalable pipeline.